Tricks To Improve Website Design To Drive Sales!
Every business is operating online with one mission – convert traffic into sales. All the other online marketing strategies, campaigning, promoting etc is done to achieve the traffic that is driven to sales. And if your website is getting traffic but the conversion is slow – it’s a big problem!
If you believe established website design firm, one of the major factors for the problem can be attributed to the website design. The speed at which the website is loading, the content put up and the colours of the website too are having an impact on the customers.
So what is it that you can do about it? Here are some highlights that improve websites to help convert traffic to leads.
Have a simple navigation on your website which helps customers find the content they want easily. The user experience of the website should be top notch for the website to appeal to the customers. As the website operation gets easier the customers tend to spend more time on it. Therefore there are more chances to get a sale done.
Trust Symbols and certifications
Customers rely on the websites which are secured. The proof of that can be attached to the website in the form of trust symbols. Add the certification logo of the partnering banks, online wallet brands, badges from companies, logos of popular clients etc to vouch for the connections. A potential buyer is bound to feel secured and connected when he/she looks at the relevant symbols.
Some colours have a better impact than others. When it comes to brand websites the colours can be chosen according to the customer appeal too. For men the colours can be black, green or white while for women colours like blue, purple and green appeal the most. The call-to-action buttons can be chosen in red and green colours, while on some websites they are kept blue. These colours really impact the sales.
Less focus on details
Customers do not like to spend a lot of time into provide their details. It is best to keep it short. Instead of focusing on getting multiple answers from the customers just having one or two is recommended like name, email address and zip code. Established website design firm choose least of form filling options to save from customer fallout.
Trying to improve the website performance a little helps elevate the business’s sale conversion big time. Lay eyes on what might set off the customer from purchasing the product on your website – You have the answer!